Is Fresh Western a country music brand?Updated 2 months ago

Fresh Western is deeply inspired by the spirit of country music, but we’re far more than a music brand — we’re a modern Western movement created by those who live it. Co-founded by country music star Parker McCollum, we blend the energy of a sold-out show with the integrity of a hard day's work on the ranch. From gritty guitar riffs to the dust on your boots, our products celebrate real life... lived loud and proud.

So whether you’re front row at the honky-tonk, putting in a hard day's work, or just living true to your roots, Fresh Western is for you. This isn’t just country — it’s country done right.