Read more about the brand, and ride along with us.
Fresh Western: Where Country Roots Meet Modern Style. Fresh Western was born where backroads meet backstage, inspired by the grit of the American West and the passion of country music fans. We’re not just another brand — we’re a lifestyle built on tr
Fresh Western is proudly based in Texas, the heartland of American grit and country soul. But make no mistake — we're much more than just a Texas brand. Fresh Western was built for the modern cowboy who blazes trails beyond borders. Whether you're on
Fresh Western is deeply inspired by the spirit of country music, but we’re far more than a music brand — we’re a modern Western movement created by those who live it. Co-founded by country music star Parker McCollum, we blend the energy of a sold-out
The name Fresh Western was born from a simple idea: everything you love about the timeless Western way of life — the grit, the honesty, the pride of a job well-done — with a modern, refreshing edge. Co-founders Parker McCollum and Vic Keller saw a ga
At Fresh Western, we source and produce our products globally to ensure the highest quality, comfort, and value for our customers. Every item is designed with purpose and carefully crafted by trusted partners who meet our strict standards for excelle
You can shop all official Fresh Western products directly on our website at www.freshwestern.com. Our online store is the only place to get the full Fresh Western experience. Stay tuned for limited drops, exclusive gear, and new product releases — al