What inspired the name Fresh Western?Updated 2 months ago

The name Fresh Western was born from a simple idea: everything you love about the timeless Western way of life — the grit, the honesty, the pride of a job well-done — with a modern, refreshing edge. Co-founders Parker McCollum and Vic Keller saw a gap between heritage and innovation. They wanted to build a brand that honored the cowboy code while creating high-quality products built for today’s world.

From the ranch to the road, Fresh Western represents the new frontier of American tradition — built on integrity, authenticity, and premium craftsmanship. It’s a brand that respects where we came from and keeps its eyes on the horizon.