Where is Fresh Western based?Updated 2 months ago

Fresh Western is proudly based in Texas, the heartland of American grit and country soul. But make no mistake — we're much more than just a Texas brand. Fresh Western was built for the modern cowboy who blazes trails beyond borders. Whether you're on stage, on the ranch, or somewhere in between, our roots run deep, but our reach is wide. Fresh Western reflects a Western lifestyle movement that transcends location, blending tradition with next-generation style, values, and gear.